David Rich, Chief Marketing Officer of Litmus captures the true BTL spirit when he observes
that as marketers our true essence and drive is to engage with the consumer community so
deeply, that they begin to take on the task of evangelizing the brand themselves.
Continue reading “BTL marketing tales”
As BTL professionals, we have always known the value of experiential marketing and
fortunately Marketing Directors are beginning to get the memo too.
Continue reading “Why experiential events make the most sense”
Branding – Photobooths bring a brand to life offering the opportunity to “wrap” your logo, name, features, etc. all over the booth. This helps engage the users before they even get a chance to play with it.
Continue reading “5 Reasons why your next event needs a photo booth”
It is a well-documented fact that relationships are important in all aspects of business. From banking, insurance through to the hospitality industry, relationship managers are being spawned in their thousands, (never mind the fact that they behave more like transaction managers) to do one thing.
Continue reading “Physical engagement and building deeper relationships”
Traditional marketing is increasingly becoming less effective in effectively reaching consumers and generating the much-needed sale. With a complex world producing an increasingly sophisticated consumer community,
Continue reading “5 big things that only Experiential Marketing will do for you”